Alba Blog

Explore how-to's, step-by-step guides, and practical tips for running a successful indoor golf venue. Learn about booking optimization, building sticky memberships, streamlining payments, planning events, and more, all based on what works for leading venues.

Spring Forward, Fall Back - Indoor Golf Remains Constant

Oct 27, 2025

As the clocks changed this weekend, golfers across Europe were reminded that daylight, and golf time, is once again slipping away. North Americans get an extra week before they too face the evenings closing in. Fewer hours of light mean shorter rounds, earlier sunsets, and that familiar race against the clock to squeeze in nine holes after work.

#indoor golf venue#indoor golf community#indoor golf business

Indoor golf is booming worldwide, and this is why Alba exists

Oct 4, 2025

At Alba, we’ve conducted a deep market review and gathered insights from the world’s largest simulator providers. By piecing together data from multiple sources, we’ve been able to map out how fast the market is expanding in each of the major countries.

#indoor golf business#golf customer insights#Insight

From Boom to Bust: What Swedish Padel’s Crash Teaches Us About Simulator Golf

Sep 29, 2025

Sweden’s padel boom is now infamous. In less than five years, the country went from almost no courts to more than 4000. At the peak, it was the fastest-growing sport in the country. Then came the crash: between 2022 and 2023, more than 120 clubs went bankrupt and major operators like We Are Padel shut down around 50 venues.

#indoor golf business#indoor golf venue#indoor golf pricing

Smarter Pricing for Indoor Golf: Why Dynamic Bay Pricing Beats Per-Player Models

Sep 23, 2025

When it comes to running a successful indoor golf venue, pricing is one of the most important levers you can pull. The wrong pricing structure can leave money on the table, reduce occupancy, and frustrate your best customers. At Alba, we believe that dynamic bay pricing combined with memberships and offers is the smarter path forward - especially compared to the outdated “per-player” pricing model that some venues still use today.

#indoor golf pricing#dynamic pricing#golf simulator business

The Different Types of Indoor Golf Customers - and How to Win Them Over

Sep 15, 2025

Indoor golf customers aren’t one-size-fits-all. From social groups and juniors to serious improvers and complete beginners, every profile values something different. The venues that thrive are those that understand these customer types and build experiences around them. In this article, we explore the key customer profiles you’ll see in your bays - and how understanding them is the foundation for long-term growth.

#indoor golf customers#golf marketing strategy#customer segmentation

Five Tips to Maximize Bay Utilization at Your Indoor Golf Venue

Sep 12, 2025

For indoor golf venues, utilization is everything. Every empty bay represents lost revenue, while every booked hour pushes you closer to profitability. With demand for simulator golf at an all-time high, the challenge isn’t convincing people to play – it’s making sure they book with you, and that your bays are filled during as many hours of the day as possible. With the right strategy, you can increase your coverage rate, reduce downtime and unlock new revenue streams. Here are five proven tips to help maximize bay utilization at your venue.

#indoor golf business#indoor golf pricing#golf simulator revenue management

SimLock – Why Security Means More Revenue

Sep 12, 2025

SimLock is your trusted partner in ensuring no time goes unpaid, you have upsell opportunities all while your guests have a smooth and positive customer experience. Learn why implementing SimLock = more revenue for your venue.

#indoor golf business#indoor golf growth strategies#golf simulator business

Ideas For Hosting a Ryder Cup Watch Party at Your Indoor Golf Venue

Sep 11, 2025

The Ryder Cup is one of, if not, the most exciting events in the sporting calendar. For indoor golf venues, it’s more than just a golf spectacle - with the right approach, hosting a Ryder Cup watch party can deliver both immediate revenue and long-term customer loyalty. Here’s your step-by-step guide.

#indoor golf business#indoor golf venue#indoor golf event

What Can the Indoor Golf Industry Learn From Hotels?

Sep 5, 2025

Running an indoor golf business is a lot like running a hotel: every simulator bay is perishable inventory, just like a hotel room. By adopting proven revenue management strategies from the hotel industry — such as peak vs. off-peak pricing, tracking occupancy rates, and offering tailored memberships — venues can maximize revenue and keep bays full all day long.

#indoor golf business#indoor golf venue#indoor golf pricing