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Explore how-to's, step-by-step guides, and practical tips for running a successful indoor golf venue. Learn about booking optimization, building sticky memberships, streamlining payments, planning events, and more, all based on what works for leading venues.

Alba's Off-Season Playbook

May 11, 2026

For indoor golf venues in the Northern Hemisphere, summer is almost here. The outdoor season is picking up, and a slight worry about a quieter few months ahead starts to loom for many owner-operators.

#indoor golf venue#indoor golf business#Indoor golf growth

Lessons from the Alba Championship Finals

May 7, 2026

I've set foot inside some busy venues this past winter season, but few have been as busy as Oslo Golf Lounge was for the Alba Championship 2026 Finals 🏆

#indoor golf event#indoor golf venue#golf simulator business

Our sim course pick - March

Mar 25, 2026

Some courses reward raw power. Bonnie Briar isn't one of them. And that's exactly why it's our pick this month.

#Golf course tips

The Business Case for Simulator Golf in the US

Mar 3, 2026

What the numbers actually say Interest is one thing. Profitability is another. For golf facility owners, the real question is simple: does simulator golf make financial sense? According to the National Golf Foundation’s 2025 white paper, the answer for most operators is yes – and often faster than expected.

#indoor golf business

Our sim course pick - February

Feb 22, 2026

Each month, we highlight one simulator course we truly recommend. Courses that are fun to play, look great on screen, and give you that feeling of being somewhere else for a while. This month, we went big.

#Golf course tips

What Is RevPAR and Why Should Indoor Golf Care?

Feb 4, 2026

If you run an indoor golf center, you’re likely tracking metrics like occupancy rate, total revenue, or average booking value. All useful. But none of them give you the full picture. That’s where RevPAR comes in - and why we believe it should be one of the most important numbers every indoor golf facility owner tracks on a regular basis.

#indoor golf business#golf simulator revenue management#revenue growth strategies

A travel letter from Orlando and the PGA Show

Jan 26, 2026

From a dark morning at Gardermoen to 29 degrees in Florida and alligators by the water’s edge. I went to the PGA Show for the first time and came home with jet lag, new perspectives, and a clear feeling of where golf is heading.

#indoor golf community#indoor golf business

Why Golf Simulators Are One of the Best Entry Points to the Game

Jan 12, 2026

Golf has a well-known challenge. Many people are curious about the game, but far fewer take the step from interest to regular play. According to data from the National Golf Foundation (NGF), golf simulators are becoming one of the most effective ways to close that gap. Not by replacing traditional golf – but by lowering the barriers to entry.

#indoor golf venue#indoor golf community#indoor golf business

Our sim course pick – January

Jan 11, 2026

Each month, we highlight one simulator course we truly recommend. Courses that are fun to play, look great on screen, and give you that feeling of being somewhere else for a while. For January, the choice was easy.

#Trackman#Golf course tips

Why Simulator Golf Is More Than a Trend

Jan 10, 2026

Golf is changing fast. Not just in how people play but in where they choose to play. The latest research from the National Golf Foundation (NGF) shows that golf simulators are not some niche add-on. They’re part of a real shift in how golfers and non-golfers engage with the game.

#indoor golf venue#indoor golf business

Indoor Golf Continues to Grow - And There’s Room for Everyone

Nov 25, 2025

Indoor golf is finally getting the mainstream attention it deserves. We recently read an excellent article written by Luke Mangan for MyGolfSpy on the leading indoor golf franchise chains in the US, highlighting their rapid growth and the increasing sophistication of simulator-based golf experiences. It’s great to see these brands recognised, and even better to see the industry gaining further traction. But here’s the bigger picture: The indoor golf opportunity is far broader and more diverse than any single chain or format.

#indoor golf business#indoor golf community#Indoor golf growth

Polf: How poker can turn your sim golf venue into a real community

Nov 8, 2025

Every great indoor golf venue has one thing in common: people don’t just come to play – they come to belong. Polf is one of the easiest ways to turn players into a community. It’s social, competitive, a little bit strategic, and addictive in all the right ways.

#indoor golf community#Polf#Polf rules

Spring Forward, Fall Back - Indoor Golf Remains Constant

Oct 27, 2025

As the clocks changed this weekend, golfers across Europe were reminded that daylight, and golf time, is once again slipping away. North Americans get an extra week before they too face the evenings closing in. Fewer hours of light mean shorter rounds, earlier sunsets, and that familiar race against the clock to squeeze in nine holes after work.

#indoor golf venue#indoor golf community#indoor golf business

Indoor golf is booming worldwide, and this is why Alba exists

Oct 4, 2025

At Alba, we’ve conducted a deep market review and gathered insights from the world’s largest simulator providers. By piecing together data from multiple sources, we’ve been able to map out how fast the market is expanding in each of the major countries.

#indoor golf business#golf customer insights#Insight

From Boom to Bust: What Swedish Padel’s Crash Teaches Us About Simulator Golf

Sep 29, 2025

Sweden’s padel boom is now infamous. In less than five years, the country went from almost no courts to more than 4000. At the peak, it was the fastest-growing sport in the country. Then came the crash: between 2022 and 2023, more than 120 clubs went bankrupt and major operators like We Are Padel shut down around 50 venues.

#indoor golf business#indoor golf venue#indoor golf pricing

Smarter Pricing for Indoor Golf: Why Dynamic Bay Pricing Beats Per-Player Models

Sep 23, 2025

When it comes to running a successful indoor golf venue, pricing is one of the most important levers you can pull. The wrong pricing structure can leave money on the table, reduce occupancy, and frustrate your best customers. At Alba, we believe that dynamic bay pricing combined with memberships and offers is the smarter path forward - especially compared to the outdated “per-player” pricing model that some venues still use today.

#indoor golf pricing#dynamic pricing#golf simulator business

The Different Types of Indoor Golf Customers - and How to Win Them Over

Sep 15, 2025

Indoor golf customers aren’t one-size-fits-all. From social groups and juniors to serious improvers and complete beginners, every profile values something different. The venues that thrive are those that understand these customer types and build experiences around them. In this article, we explore the key customer profiles you’ll see in your bays - and how understanding them is the foundation for long-term growth.

#indoor golf customers#golf marketing strategy#customer segmentation

Five Tips to Maximize Bay Utilization at Your Indoor Golf Venue

Sep 12, 2025

For indoor golf venues, utilization is everything. Every empty bay represents lost revenue, while every booked hour pushes you closer to profitability. With demand for simulator golf at an all-time high, the challenge isn’t convincing people to play – it’s making sure they book with you, and that your bays are filled during as many hours of the day as possible. With the right strategy, you can increase your coverage rate, reduce downtime and unlock new revenue streams. Here are five proven tips to help maximize bay utilization at your venue.

#indoor golf business#indoor golf pricing#golf simulator revenue management

SimLock – Why Security Means More Revenue

Sep 12, 2025

SimLock is your trusted partner in ensuring no time goes unpaid, you have upsell opportunities all while your guests have a smooth and positive customer experience. Learn why implementing SimLock = more revenue for your venue.

#indoor golf business#indoor golf growth strategies#golf simulator business

Ideas For Hosting a Ryder Cup Watch Party at Your Indoor Golf Venue

Sep 11, 2025

The Ryder Cup is one of, if not, the most exciting events in the sporting calendar. For indoor golf venues, it’s more than just a golf spectacle - with the right approach, hosting a Ryder Cup watch party can deliver both immediate revenue and long-term customer loyalty. Here’s your step-by-step guide.

#indoor golf business#indoor golf venue#indoor golf event

What Can the Indoor Golf Industry Learn From Hotels?

Sep 5, 2025

Running an indoor golf business is a lot like running a hotel: every simulator bay is perishable inventory, just like a hotel room. By adopting proven revenue management strategies from the hotel industry — such as peak vs. off-peak pricing, tracking occupancy rates, and offering tailored memberships — venues can maximize revenue and keep bays full all day long.

#indoor golf business#indoor golf venue#indoor golf pricing