Indoor golf is booming worldwide, and this is why Alba exists

This is the first time these numbers have been presented in one place – and the growth is far greater than most people realize.

Why simulator golf is booming

The boom is driven by more than just numbers – it’s a combination of technology, lifestyle, and changing expectations from modern golfers.

Technological advancements

• Better and cheaper tech – high-speed cameras, radar, and infrared sensors now deliver accurate ball and swing data at a fraction of the old cost.
• Enhanced realism – advanced physics engines, larger high-quality screens, and immersive graphics make the game feel authentic.
• Better UX & design – today’s simulators are so user-friendly that everyone, from a 5-year-old to an 85-year-old, can understand how to play.

Accessibility & convenience

• Time-saving – a full 18-hole round on a simulator can be played in under 45-60 minutes, compared to 5-7 hours outdoors including travel and warm-up.
• Weather-proof – no cancellations, no daylight restrictions. Play anytime, any season.
• Beginner-friendly – casual players can practice and enjoy the game without the intimidation of a traditional course.
  

Social & entertainment value

• Social venues – modern simulator centers are more than practice spaces. They offer food, drinks and social lounges, making them attractive for friends, dates, teams and corporate events.
• Community & competition – simulator platforms connect golfers through leagues, online play and global tournaments.

New business models

• Alba enables venues to run fully unmanned, 24/7, making them profitable even with limited staff.
• Venues can add new revenue streams: memberships, subscriptions, ads, upsells and dynamic pricing.
• Off-course golf participation has now surpassed traditional green-grass play in some markets, pulling new audiences into the sport.
  

Lifestyle fit

Modern golfers simply don’t have the same time as before. With kids, work, and travel, setting aside a full day for outdoor golf is hard. Simulator golf fits into daily life – short, flexible, and accessible.

Why Alba exists

This boom is exactly why we built Alba.

Simulator venues have unique needs that traditional booking and payment systems can’t solve. Alba is the only platform built exclusively for simulator golf. With Alba, venues can:

✅ Run fully unmanned and open 24/7

✅ Automate bookings, memberships, payments and access etc.

✅ Unlock new revenue streams like ads, upsells and dynamic pricing

✅ Make the golfer’s experience smoother, not more complicated

Venues that don’t use Alba are actually leaving money on the table. With Alba, they grow revenue, operate more efficiently, and offer golfers a seamless experience.

Year-by-year growth 2023–2025

If you share or reference this data, please make sure to credit Alba and include a link to albaplay.com.

🇺🇸 USA

• 2024: +42.8 %
• 2025: +67.2 %
• 2023–2025 total: +138.8 %
  

🇨🇦 Canada

• 2024: +56.2 %
• 2025: +50.6 %
• 2023–2025 total: +135.2 %

🇦🇺 Australia

• 2024: +36.5 %
• 2025: +59.3 %
• 2023–2025 total: +117.5 %
  

🇯🇵 Japan

• 2024: +44.8 %
• 2025: +49.5 %
• 2023–2025 total: +116.5 %

🇬🇧 United Kingdom

• 2024: No data %
• 2025: +95.2 %
• 2023–2025 total: +95.2 %

🇳🇴 Norway

• 2024: +23.5 %
• 2025: +43.8 %
• 2023–2025 total: +77.6 %
  

🇫🇮 Finland

• 2024: +35.6 %
• 2025: +27.3 %
• 2023–2025 total: +72.6 %

🇩🇪 Germany

• 2024: +15.3 %
• 2025: +49.7 %
• 2023–2025 total: +72.6 %

🇸🇪 Sweden

• 2024: +18.3 %
• 2025: +35.0 %
• 2023–2025 total: +59.8 %

If you share or reference this data, please make sure to credit Alba and include a link to albaplay.com.

The future

Indoor golf is not just a trend – it’s here to stay. It fits perfectly into modern lifestyles, supported by better technology and smarter operations.

The next wave will be about scaling smarter, building communities, and unlocking new ways for venues to grow. That’s exactly where Alba comes in.