Reviews
We’ve yet to see an operator leave
Randy Patton
Doglegg
Alba has been a game-changer for running our unstaffed facility. The platform makes booking and bay management incredibly simple, and the SimLock feature has been huge for us. Knowing the simulators can only be used during active tee times gives us peace of mind, helps prevent misuse, and keeps everything running smoothly even without staff on site.
John Kim
Pace Of Play
Alba has made a huge difference for our indoor golf business. Prior to Alba, we had a lot of admin work and it was difficult to keep track whether that's credits, gift cards, and memberships. Alba was an all-in-one solution, and allowed us to focus on our customers rather than redundant day-to-day management.
Maxence Dumand
Chill & Golf
Alba has really simplified our reservation system and made our delivery scheduling much clearer and easier to manage on a daily basis. The gift card feature is also extremely smooth and intuitive to use, both for our team and for customers. What we especially appreciate is the constant evolution of the platform. The regular improvements and updates, combined with a very reactive and supportive team, make the collaboration incredibly smooth and enjoyable. Overall, it's been a great experience working with Alba, we're very happy to be using it at Chill & Golf.
Henrik Spørck
Fokus Golf Horten
Alba is far more than a booking system for Fokus Golf. It is the entire platform we build our operations on. We manage members, statistics, events and, not least, simulator bookings there. What really sets Alba apart is the continuous development of new features based on customer input.
Raphael Kern
Dübai Golf
Thanks to alba, we were able to fully automate our golf simulator. We operate our facility without staff. Customers have easy access to open the door on their own. Thanks to Simlock, we ensure that customers don't continue playing without paying. Thanks to the user-friendly interface, our golf pros can manage their own profiles and availability, which is a real time-saver for administration. As operators, we appreciate the comprehensive and detailed statistics. Whether for our own bookkeeping or for billing the pros, everything is done in a snap.
Kristoffer Drange
Sentrum Golf Bergen
Alba has made it possible for us to run an unstaffed golf center with a seamless experience for members. Booking, memberships and access control work together in one system, which significantly reduces administration and makes it easier to scale the business.
Magnea Helga Guðmundsdóttir
Oslo Golfklubb
The best thing about Alba is that booking both pro lessons and simulator sessions happens in one and the same system. When a customer books a pro lesson, the simulator is reserved automatically, which gives us a much easier everyday workflow with less administration and more time for what we actually want to spend our time on: developing golfers of all ages.
Ryan Nguyen
Forged Golf
As a facility operating 24/7, it's crucial that we have a system that's reliable around the clock. Everything from booking and door access to the SimLock helps ensure our facility runs smoothly at Forged Golf. What's worked especially well for us is the seamless and automated experience for both staff and customers. Alba has helped us operate efficiently while still providing a smooth booking experience for our members and guests. Something underrated about Alba is the amount of statistics and data available. There's a ton of valuable insight provided, and it's constantly improving. Having access to that data has been incredibly useful for understanding customer behavior, optimizing operations, and helping us run a successful simulator business at Forged Golf.
Thomas Svendsen
Bodø Golfsenter
Alba stands out from all other booking platforms we've used. It's so simple, even grandpa can use it without problems.
Stian Fauske
Ski Golfsenter
Since switching to Alba, our admin workload has decreased, and customer inquiries have significantly dropped.
Jon Stensvold
Vestfold Golf & Padel
Switching to Alba was surprisingly easy, making our daily operations smoother and attracting new customers.
Stian Nilsen
SimPlay
After thoroughly evaluating the competition, we found that Alba excels in both price and functionality.
Espen Kofstad
Haga Golfsenter
Alba's booking system is user-friendly and efficient, a major upgrade for us.
John Drummond
Sandefjord Indoor
Switching to Alba saved us hundreds of admin hours, a true game changer.
Randy Patton
Doglegg
Alba has been a game-changer for running our unstaffed facility. The platform makes booking and bay management incredibly simple, and the SimLock feature has been huge for us. Knowing the simulators can only be used during active tee times gives us peace of mind, helps prevent misuse, and keeps everything running smoothly even without staff on site.
Maxence Dumand
Chill & Golf
Alba has really simplified our reservation system and made our delivery scheduling much clearer and easier to manage on a daily basis. The gift card feature is also extremely smooth and intuitive to use, both for our team and for customers. What we especially appreciate is the constant evolution of the platform. The regular improvements and updates, combined with a very reactive and supportive team, make the collaboration incredibly smooth and enjoyable. Overall, it's been a great experience working with Alba, we're very happy to be using it at Chill & Golf.
Raphael Kern
Dübai Golf
Thanks to alba, we were able to fully automate our golf simulator. We operate our facility without staff. Customers have easy access to open the door on their own. Thanks to Simlock, we ensure that customers don't continue playing without paying. Thanks to the user-friendly interface, our golf pros can manage their own profiles and availability, which is a real time-saver for administration. As operators, we appreciate the comprehensive and detailed statistics. Whether for our own bookkeeping or for billing the pros, everything is done in a snap.
Magnea Helga Guðmundsdóttir
Oslo Golfklubb
The best thing about Alba is that booking both pro lessons and simulator sessions happens in one and the same system. When a customer books a pro lesson, the simulator is reserved automatically, which gives us a much easier everyday workflow with less administration and more time for what we actually want to spend our time on: developing golfers of all ages.
Thomas Svendsen
Bodø Golfsenter
Alba stands out from all other booking platforms we've used. It's so simple, even grandpa can use it without problems.
Jon Stensvold
Vestfold Golf & Padel
Switching to Alba was surprisingly easy, making our daily operations smoother and attracting new customers.
Espen Kofstad
Haga Golfsenter
Alba's booking system is user-friendly and efficient, a major upgrade for us.
John Kim
Pace Of Play
Alba has made a huge difference for our indoor golf business. Prior to Alba, we had a lot of admin work and it was difficult to keep track whether that's credits, gift cards, and memberships. Alba was an all-in-one solution, and allowed us to focus on our customers rather than redundant day-to-day management.
Henrik Spørck
Fokus Golf Horten
Alba is far more than a booking system for Fokus Golf. It is the entire platform we build our operations on. We manage members, statistics, events and, not least, simulator bookings there. What really sets Alba apart is the continuous development of new features based on customer input.
Kristoffer Drange
Sentrum Golf Bergen
Alba has made it possible for us to run an unstaffed golf center with a seamless experience for members. Booking, memberships and access control work together in one system, which significantly reduces administration and makes it easier to scale the business.
Ryan Nguyen
Forged Golf
As a facility operating 24/7, it's crucial that we have a system that's reliable around the clock. Everything from booking and door access to the SimLock helps ensure our facility runs smoothly at Forged Golf. What's worked especially well for us is the seamless and automated experience for both staff and customers. Alba has helped us operate efficiently while still providing a smooth booking experience for our members and guests. Something underrated about Alba is the amount of statistics and data available. There's a ton of valuable insight provided, and it's constantly improving. Having access to that data has been incredibly useful for understanding customer behavior, optimizing operations, and helping us run a successful simulator business at Forged Golf.
Stian Fauske
Ski Golfsenter
Since switching to Alba, our admin workload has decreased, and customer inquiries have significantly dropped.
Stian Nilsen
SimPlay
After thoroughly evaluating the competition, we found that Alba excels in both price and functionality.
John Drummond
Sandefjord Indoor
Switching to Alba saved us hundreds of admin hours, a true game changer.
4.8
Rating across indoor golf operators
Frequently asked questions
What does Alba do?
Alba runs the whole operation for an indoor golf venue: booking, payments, access control, memberships, smart pricing, simulator control and reporting, all in one system. Most operators come to us running bookings in one tool, payments through a terminal, doors in a separate app and members in a spreadsheet. Alba pulls that into one place, so once someone books, most of the follow-up happens on its own. It's not a calendar with a logo on it.
Is Alba really built just for indoor golf?
Yes. We build for indoor golf and nothing else, so the things that are specific to this space are already in there: per-player pricing, SimLock simulator control, bay heatmaps, member free hours. A generic booking tool treats a bay like any other appointment slot. We don't. Around 1000+ venues across 16 markets run on Alba, and we spend most of our time with them, which is where the product comes from.
Can I run an unstaffed or 24/7 venue with Alba?
Yes, and a lot of venues on Alba do. Picture a 4-bay unmanned venue: SimLock keeps the bays locked behind a branded screen and opens a session automatically when its booking starts, while access control sends the customer a link to unlock the door from their phone. Someone walking in can scan a QR code and book on the spot. The venue keeps running through the night with no one on site.
Which door and access systems does Alba work with?
Alba integrates with Zesec, Kisi, Glutz, OpenPath, Unloc, TTLock, Seam, Entro, UniFi, Kulku and Keyfree, each through the vendor's own secure API. If you're on something that isn't on that list, we can usually sort out a custom integration, so it's worth asking.
Do I need my own payment provider?
No. Payments run through Adyen and we set that up for you, so you can take cards, Apple Pay and Google Pay without opening your own merchant account. Customers can also pay with value cards, gift cards, memberships and session passes, and all of it is applied automatically at checkout.
How much does Alba cost?
Pricing is per bay, with every feature unlocked, the payment provider and SimLock included, no setup fee and no long-term contract. It starts at €29 / £29 / $29 / 399 kr per bay per month depending on where you are. For operators running more than 10 locations, we put together custom franchise rates.
How quickly can I get started, and can you move my existing members over?
Most venues are live within a few days. We help configure your settings, brand your booking page and import your existing members, and we stay close while you get going. You're not setting this up on your own.
Can Alba handle multiple locations, and am I locked into a contract?
Both single venues and multi-location operations run on Alba, with franchise pricing and a key account manager once things get bigger. There's no long-term contract, so you can cancel any time. If it ever stops being the right fit, we'll help you move off cleanly.