- Bookings/Overview: what customers played and how well you used capacity
- Products: what customers (or admins) bought or received as products
Use this page to understand:
- Which products drive revenue (memberships vs value cards vs gift cards)
- Whether membership income is coming from new sales or renewals
- How gift/value-card sales develop over time
- How much value you’ve given away through discount codes (this is not revenue)
All data is scoped to the selected location and selected period.
1) Start with the period (and optional comparison)
Choose a period
Add a comparison (optional)
This is best for questions like:
- “Did membership revenue increase after we changed pricing?”
- “Are gift cards seasonal for us?”
- “Are we giving away more discount than before?”
2) KPI cards: the product revenue headline
Total products revenue
What it tells you: total revenue from product sales in the period, combining:
- Memberships
- Value cards
- Gift cards
Memberships revenue
Value cards revenue
Gift cards revenue
Discount codes applied
Use it to:
- sanity-check campaigns (“are we giving away too much?”)
- compare discounted value vs the uplift in bookings/booking value on the Overview page
3) Revenue by product type (donut chart): your revenue mix
This section shows how your product revenue splits between:
- Memberships
- Value cards
- Gift cards
Use it to:
- understand reliance on one product type
- set goals (e.g. “increase membership share” or “build gift card seasonality”)
4) Membership tables: new sales vs renewals (what’s really happening)
One-time memberships
What to look for:
- which one-time product sells
- whether revenue matches the volume you expect
Recurring memberships
You’ll see:
- New subscriptions purchased in the period
- Renewals in the period
- Revenue (new + renewals)
How “new vs renewal” is decided (practically):
- A membership is counted as a renewal if the customer previously had a paid subscription of the same type before the one created in this period.
- Otherwise it’s counted as new.
How to use this section:
- New is up, renewals flat: acquisition is working; retention may need attention
- Renewals up, new flat: retention is strong; focus on acquisition channels
- Both down: review pricing, product structure, and promotion strategy
5) Value cards: sales performance (paid vs issued)
Use it to:
- see which card amounts sell best
- understand if value cards are working as an upsell/offer
Key concept: Products can exist in two ways:
- Sold: paid through Alba (counts as revenue)
- Created/issued manually: given out by admins without payment (should not inflate revenue)
6) Gift cards: what amounts sell (and how much revenue they generate)
Gift cards are typically grouped by card amount, with:
- sold count
- revenue
Use it to:
- choose which gift-card amounts to promote
- plan seasonal campaigns (“do we sell more 500 or 1000 cards?”)
7) Discount codes: usage and auditing
The discount codes table helps you understand:
- which codes are being used
- how many times they’ve been used
- how much total discount value each code generated
View usage details
Use “View usage details” when you need to audit a campaign:
- when bookings were made
- who used the code
- original price vs paid vs discount value