There are two types of memberships you can create in Alba: seasonal memberships and recurring memberships.
Seasonal memberships work like traditional golf club memberships where benefits are tied to a specific season or a defined period, often yearly. Seasonal memberships are a one-time purchase and do not renew automatically. They are useful if you want to front load revenue, for example during a promotional campaign.
Recurring memberships work like a gym membership. You can choose the interval, with monthly being the most common. These memberships are designed for ongoing conversion, allowing customers to subscribe with a lower up-front cost and stay active as long as they wish.
To create a membership, go to Products, then Memberships in the admin panel. This page shows an overview of all existing memberships, where you can edit existing ones or create new memberships.
Memberships include the following settings:
- Name: The name of the membership, visible to customers.
- Included benefits
- Free hours included: When enabled, lets you define how many free hours are included. For seasonal memberships, the free hours apply across the full active period of the membership. For recurring memberships, the free hours reset each payment period based on the subscription interval.
- Membership fee: The price customers pay, defined by the purchase type.
- Can be purchased by customers: Enable this to allow customers to buy the membership directly. Disabling it stops new sales, but does not cancel existing memberships.
- Purchase type: Choose between a one-time purchase (seasonal) or a recurring subscription.
- Price: The cost of the membership based on the purchase type.
- Buyable from and to: Defines the date range when the membership is visible to customers for purchase in the customer facing booking pages.
- Active period
- Has expiration date: For one-time purchase memberships, you define the date the membership starts and ends. You can begin selling the membership before the start date. At the end date, all membership benefits no longer apply.
- For recurring memberships, the active period defines the period in which the membership continues to renew automatically. The end date is the last date the membership will renew. After that, the membership remains active for the remainder of the final subscription period, but does not renew again.
- Example: If the end date is 1 January, and the subscriber renews on 31 December for one month, their membership remains active until the end of January and then stops renewing.
- Member discount
- Here you define the baseline discount that members receive. Discounts are typically used together with free hours. Some venues offer a number of free hours, then apply a discounted member rate after those hours are used.
- Discounts are organized in discount groups. This lets you set different discounts for different resources or times. For example, you can create one discount group for normal bays and a separate group for premium bays.
- For each group, you can choose the type of discount
- Fixed price, for example the member pays 10 dollars per hour.
- Percentage discount, for example 10 percent off the normal price.
- Membership rules
- Max number of members: How many customers can have this membership at the same time.
- Max number of hours per week: The total number of hours a customer can book per week with this membership.
- Max number of hours per day: How many hours a customer can book in a single day with this membership.
- Max number of future bookings: How many future bookings a customer can hold at the same time.
- Max days in advance: How many days in advance a customer can make bookings. Set 0 to allow only same-day bookings.
- Member benefits text
- You can customize the text shown to customers that explains the membership benefits. By default, Alba will auto-generate the text based on the benefits, rules, and active period. You can add any additional information to make the membership more attractive.