Company
Helping indoor golf business owners act with confidence



It's hard work running an indoor golf venue. We know. We speak with you every day. Faulty equipment, customer inquiries, janitorial tasks. That is just part of the job. Don't let bad software be another one.
Most operators we talk to are running profitable businesses. But they all say the same thing: there's more. Time to save, revenue to grow, a second location to open.
That's what Alba was built to solve.

We started in Norway in 2023 with a small group of indoor golf operators who needed something that didn't exist: an operating platform built specifically for this industry.
Our mission is to make indoor golf become as accessible as bowling. That only happens if the venues running it are profitable enough to stay open. That's what we're here for.
Today we work with 1000+ operators across 16 markets. 0% churn since day one. Because venues that run on Alba grow, and growing businesses don't leave.
The team

Mike
CCO · 7.1 hcp

Jon
Product · 3.8 hcp

Thea
CS · 39.4 hcp

Jonatan
Product · 20.3

Erik Holm
CEO · 13.1 hcp

Jan Ove
Product · 33.2

Håvard
Product · 28.1. hcp

Will
Sales · 10.3 hcp

Sean
Sales · 30 hcp

John
Sales · 10 hcp

Christina M Gjerde
Board

Philip R Gundersen
Board

Anders Skar
Board

Mike
CCO · 7.1 hcp

Jon
Product · 3.8 hcp

Thea
CS · 39.4 hcp

Jonatan
Product · 20.3

Erik Holm
CEO · 13.1 hcp

Jan Ove
Product · 33.2

Håvard
Product · 28.1. hcp

Will
Sales · 10.3 hcp

Sean
Sales · 30 hcp

John
Sales · 10 hcp

Christina M Gjerde
Board

Philip R Gundersen
Board

Anders Skar
Board
We're lucky to work with some of the best indoor golf venues in the world, including two of the largest Trackman venues globally. We cover 90% of the Norwegian market and are growing fast across the US, Canada and UK.
We're also working with brands like Callaway, Porsche, NGF and Foresight. If you have an idea for how we can make indoor golf even better, we'd love to hear from you.



