SimLock – Why Security Means More Revenue

For indoor golf venues, every extra minute on a simulator counts. If players go over their booked time – whether by accident or on purpose – it not only eats into your revenue but also creates frustration for the next group waiting. The solution isn’t just better scheduling. It’s better security.

That’s where SimLock comes in. By linking the booking system directly to your simulators, SimLock ensures only paying customers can play during their reserved time and presents a unique upsell opportunity for you to capitalize on. When the booking ends, the simulator locks automatically. Simple, fair, and profitable.

Here’s why security is directly tied to higher revenue at your venue.

1. Stop Unpaid Play Before It Starts

Without a lock system, it’s easy for players to squeeze in “just a few more swings.” Over time, those minutes add up to hours of lost revenue. SimLock ensures that once the booking ends, so does the play – protecting your bottom line.

2. More Reliable Scheduling

When customers run over their time, it delays the next group. That creates friction, bad experiences, and sometimes refunds. By keeping play within the booked slot, SimLock keeps your schedule running smoothly and your customers happy.

3. Enable True 24/7 Operation

Many venues dream of running fully self-service, but security is the barrier. With Alba SimLock, you can confidently offer late-night or early-morning hours without staff present. Customers book, pay, enter, and play – with no risk of overstaying.

4. Fairness Builds Trust - A Better Customer Experience

Customers are more likely to rebook when they know the system is fair. No one wants to arrive for their slot only to find the previous group still playing. By enforcing time limits automatically, you build trust and loyalty.

5. Unlock New Revenue Models

With security in place, you can experiment with flexible booking options like 15-minute sessions or off-peak memberships. Players book what they need, pay for what they use, and you maximize coverage across all hours of the day.

Plus, if a session is coming to an end and the bay is available afterwards, there is an opportunity for the guest to extend their booking by 15, 30 or 60 minutes - increasing your revenue and further enhancing the customer experience.

Bonus: SimLock Ads – Earn Revenue Even When Bays Are Empty

SimLock isn’t just about protecting playtime. With SimLock Ads, venues can display targeted ads on simulator screens when they’re not in use. This creates a brand-new revenue stream – meaning your simulators make money even when no one is playing. It’s like turning downtime into profit time.

Final Thoughts

Security isn’t just about stopping abuse – it’s about unlocking growth. SimLock makes your venue run smoother, keeps customers happy, and protects every minute of revenue.

With SimLock Ads, it goes one step further: giving you a way to generate income even in the quiet moments. For owners, that’s peace of mind. For players, it’s fair. And for your business, it’s the difference between missed opportunities and maximized profit.

Interested to learn more about SimLock? Grab a 30-min demo with us today to discover how Alba can help you boost revenue and maximize every bay.